Every system or framework has its idiosyncrasies. One for WordPress is embedding Flash files. It doesn’t happen easily.
Usually you could just embed an object right in the header.php or template file and it will work. But for some reason nothing happens when you try it in WP.
Apparently the swf file needs to be in the root directory, and even then the standard embed code won’t work. There is a plugin called Kimili Flash Embed that resolves this issue. Just install the plugin and put the following code in your php file:
[kml_flashembed movie=”fileswf” height=”380″ width=”730″/]
Here is an example embed code that WILL NOT work in WordPress