FSI teamed with its partner Catenate Consulting as Experian’s “spatial analytical” team. During that relationship FSI/Catenate developed a methodology to use customer transaction files to create targeted mailing lists for Experian.
FSI automated the process to run the “hot spot” routine, which analyzed a million-plus record customer list and mapped it for over 250 stores.
The result was to increase return rates for direct mail campaigns for customers such as Williams Sonoma, Borders Books and Pottery Barn.
