Mediamark Research Inc. (MRI) owns perhaps the most comprehensive consumer panel survey. As it says on MRI’s website:
MRI has been the dominant voice in media and consumer research in the United States. No other organization – not even the Census Bureau – knows more about American consumers.
FSI initially was brought in to improve an existing project management tool for their interactive department. When FSI was hired, the tool was a simple MS Access file tracking all the Interactive division’s customer surveys. As the application became more complex, the system was upgraded to a SQL Server back end.
FSI has worked on various projects for MRI, including automating the migration from one panel software platform to another (see case study).