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Mediamark Research Inc.

Providing database applications for consumer research.

Mediamark Research Inc. (MRI) owns perhaps the most comprehensive consumer panel survey.  As it says on MRI’s website:

MRI has been the dominant voice in media and consumer research in the United States. No other organization – not even the Census Bureau – knows more about American consumers.

FSI initially was brought in to improve an existing project management tool for their interactive department.  When FSI was hired, the tool was a simple MS Access file tracking all the Interactive division’s customer surveys. As the application became more complex, the system was upgraded to a SQL Server back end.

FSI has worked on various projects for MRI, including automating the migration from one panel software platform to another (see case study).

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