After my latest WordPress update (manually exporting mysql) I ended up with all my apostrophes appearing as “â€TM” –stupid junk characters. I finally figured out the solution, even though I don’t know exactly why it happened.
It was quite simple, jump in my wp-config, and comment out two lines.
# define(‘DB_CHARSET’, ‘utf8′);
# define(‘DB_COLLATE’, ”);
It worked like a charm.