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Foster Solutions (FSI)

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SEO-SEM

May 24, 2010 by tech guys

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are all the rage, though both systems are merely new approaches to age-old marketing principles that successful companies have always benefited from.
Wikipedia defines SEO as the process of:

…improving the volume and quality of traffic to a web site from
search engines via ‘natural’ (‘organic’ or ‘algorithmic’) search results.

On the other hand, SEM includes a broader online marketing approach that includes paid placements.

Many companies claim they offer SEO as one of their premerie services.

We do too.

But FSI take is a step further and applies its wide and varied marketing experience to current web and SEO/SEM standards. We apply the following basic principles to help build a successful site:

  • Positioning – Analyzing your target audience and competition to best position your site with the equivalent of a
    “unique selling proposition”. This includes:

    • Analyze the competition, finding their strengths and also gaps/opportunities your site can provide.
    • Optimizing website content and structure to differentiate your site from the competition
    • Conducting a key-word analysis to see how prospects are searching for similar products/services
  • Findability – It doesn’t matter how good your site is if prospects can’t find it:
    • Making sure search engines know where to find your site.
    • Building inbound links to your site to increase your site’s search ranking and generate more traffic.
    • Attracting local traffic to your site through free and paid sources
  • “Stickiness” – You can rank #1 everywhere and drive thousands of visitors to your site, but if it is poorly written, and lacks a compelling message or “call to action”, people will “slip away” as quickly as they arrived. We have professional writing experience, so that your site isn’t a
    mish-mash of key words and phrases, but tells a cohesive and compelling story.
Category: Articles, Internet, SEO/MarketingTag: linkedin

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