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Foster Solutions (FSI)

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Tennis Channel

SQL Server/Excel VBA application development using market research data

FSI teamed up with TNG Research to develop a customized posting system for The Tennis Channel, combining commercial traffic schedules with local market ratings data and advertiser guarantees to create a “report card” or each client’s audience delivery.

To develop the report card, FSI used a combination of SQL Server stored procedures and Excel VBA.  The proprietary algorithm was automated to run against each advertiser in each of 57 markets based on each ratings data.

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