Alternative data sources in targeted marketing: The value of exographics April 30, 2008 by tech guysReport by Henry Greene HenryGreeneRpt Read moreAlternative data sources in targeted marketing: The value of exographics
Understanding the Value of Exographics through Hierarchical Linear Models April 30, 2008 by tech guysReport by Shanti Greene at UMass. whenitrains-greene.pdf Read moreUnderstanding the Value of Exographics through Hierarchical Linear Models